“I grew up with social media. It’s my playground. This is where my knowledge, my experience and my ego lie. Real-time feedback, direct communication and global networking are exciting and worth their weight in gold for marketing. But most of all, I’m spurred on by what’s happening on a daily basis. Constant change is my challenge and fits my personality like a glove. I want to develop myself further. Discover new things. To learn. I can do that in this area. This is where I’m at home. This is my playground.” (Christoph Herberth)